COMMUNICATION:  10 GOLDEN RULES

1.      Define a clear message from the outset

2.      Know your “target group” very well

3.      Listen. Gain and deserve confidence

4.      Get your timing right

5.      Visualise your message. With a sense of humour

6.      Never lie – be trustworthy

7.      Never say or show: “I know better”

8.      Show willingness to change your mind

9.      Stay on message – repeat it again and again

10.  Evaluate your communication – and adapt

                            Niels Jørgen Thøgersen 

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