SimpleSite was founded in 2003 in Copenhagen, Denmark, by brothers Morten and Jacob Elk. They had a vision to create the most useful and user-friendly website building tool available on the market. They used a simple idea modeled from lean business principles to create value and opportunity for “Mr. and Mrs. Denmark,” non-experienced users who could benefit from putting their personal and professional projects online.
With a scientific approach to data, solid experience in agile development and an idea with an enviable scalability, the Danish target group soon became international. Only a year after setting up shop, SimpleSite launched its English-language site, targeted toward an American audience.
A combination of a rock-solid focus on the user experience and a rigid commitment to lean business principles has made SimpleSite the textbook example in international growth it is today.
Local language versions now exist in all of Scandinavia, France, Spain, Italy, Holland, Belgium, Switzerland, Austria, Luxembourg, England, the U.S. and a number of other countries - and more are coming.
The company's turnover exceeds €4 m and it has a fast-growing client base with 60,000 current subscribers from all over the world. An ambitious strategic plan for further expansion has been scheduled for 2013.