About SimpleSite

Morten Elk - Founder

From local vision to global company with a DNA of growth

SimpleSite was founded in 2003 in Copenhagen, Denmark, by brothers Morten and Jacob Elk. They had a vision to create the most useful and user-friendly website building tool available on the market. They used a simple idea modeled from lean business principles to create value and opportunity for “Mr. and Mrs. Denmark,” non-experienced users who could benefit from putting their personal and professional projects online.

With a scientific approach to data, solid experience in agile development and an idea with an enviable scalability, the Danish target group soon became international. Only a year after setting up shop, SimpleSite launched its English-language site, targeted toward an American audience.

A combination of a rock-solid focus on the user experience and a rigid commitment to lean business principles has made SimpleSite the textbook example in international growth it is today.

Local language versions now exist in all of Scandinavia, France, Spain, Italy, Holland, Belgium, Switzerland, Austria, Luxembourg, England, the U.S. Poland, Czech Republic, Greece, Turkey, Portugal, Brazil, Canada, Russia, Indonesia, Malaysia - and more are coming.

The company's turnover exceeds €10 m and it has a fast-growing client base with 90,000 current subscribers from all over the world. An ambitious strategic plan for further expansion has been scheduled for 2016.



SimpleSite is founded in Copenhagen, Denmark, by brothers Morten and Jacob Elk. Morten Elk takes the position of CEO of Danish named “123hjemmeside.” (123homepage).


The U.S. language site launches as SimpleSite.com. Thomas Petersen joined as CTO and partner in 2006, followed by Sebastian Engelbrecht in 2007, as CSO and partner. Sites are launched in Sweden and Norway shortly thereafter.


Pia Skourup joins the company as CFO. Lars Mejding follows the same year as Head of Development and Communication. SimpleSite is launched in Holland in 2009 as 123website.nl.


Preparations begin for launches in France, Italy, Spain and Finland. Germany, Austria, Belgium, Switzerland and Luxembourg, and are completed early in 2012. The new company website is launched as part of an ambitious plan for further international growth.


Investment of €1.7 mio to accelerate SimpleSite's international growth. Behind the investment is IT entrepreneur Kaare Danielsen, whose business Jobindex is Denmark's largest job database.


Launch in Poland, Czech Republic, Greece, Turkey, Portugal, Brazil, Canada, Russia, Indonesia and Malaysia.


Our user experience ideal runs through every vein of our company. Our ideal is not perfection; rather, our ideal is play. Using our product should feel like playing – it should be easy, exciting and expanding. It is something to employ and to learn from – and working for us is the same.

We cultivate a culture where creativity thrives and specialist skills are welcomed. We have two physicists on the management team, and agile development models, knowledge and intelligence make up our daily currencies. We set high academic standards, but work as a team of friends.

We believe challenge is what makes work fun and that development and growth are goals in themselves. We have data in our hearts and usability on our minds. That's how we work.